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Keywords are important for any job search because they play a role in ensuring that your job application and resume actually make it to the hiring managers. These terms essentially act as buzzwords that are picked up by the applicant tracking systems (ATS) many companies use to scan resumes. ATS will determine whether a job applicant has the right qualifications to send the resume to the next stage of the hiring process.
Up to 75% of qualified applicants are rejected by ATS systems either because they are unreadable or because they lack the right keywords. And once you get past ATS to the hiring manager, it’s all about attention retention; you will have just a few seconds to catch and hold their eye. Placing important keywords in key areas will increase your chances of doing so.
Keywords are essentially terms that are tied to the skills and requirements needed for the job. As a candidate, you need to show you have the right skills and qualities to undertake the job you’re applying for. Presenting the right keywords is a major step to doing so. Keywords can vary from job to job. For example, a customer service assistant position might center on these keywords, which will be listed on the job description:
Of course, these are many kinds of keywords. Job titles and roles like “business administration assistant” are keywords, as are words that indicate your experience level. This means that effectively listing your previous job titles and roles is also important.
If you want to land a job interview you will need to find the best keywords for the positions you want to fill. Whether you want to work in health care, computer science or project management, certain soft skills will always be useful. Beyond that, the best keywords to use will vary depending on the job. Here’s how you can find powerful words to use in your resume.
1. From the job posting
2. Online resume keyword searches
Once you have a list of buzzwords from the job listing to use in your resume, you can research related keywords. You can do this by using online keyword lists or even by checking the social media profiles of successful people in your industry. The LinkedIn skills section can be a treasure trove.
3. Resume examples from others in your industry
Finally, you can consider resume examples that fall within the confines of your industry and pull keywords from them. ResumeHelp has a wealth of popular resume examples you can review.
Once you’ve assembled a list of effective keywords to include in your resume, you’ll need to figure out how best to deploy them in your resume format. Just follow these tips:
It’s not just about which keywords you use in your resume; once your resume passes through ATS, the hiring manager will assess your application. They will want to see a resume that is written and presented professionally with keywords appearing organically in each section. In short, you can’t just stick keywords anywhere and hope for the best. Keywords should appear in the sections that are most appropriate for them, but there are some general principles you can follow too.
For example, you should use action verbs when discussing your soft or hard skills and work experience rather than falling into passive language. You should also tailor your keywords to the specific job you are applying for. In addition, you should be placing different kinds of keywords in each of your resume sections:
Work experience section
In your resume work experience section the main keywords you should include will be the job titles and roles you have held. Examples of work experience keywords include “project manager,” “account manager,” “mechanical engineer,” and “senior systems analyst.” These keywords indicate the career path and responsibilities you have held as well as your experience level or seniority.
The skills section of your resume format is all about the soft and hard skills you have gained during your career. The keywords to include in this section refer to your specific capabilities and competencies as well as your personal traits. Examples of skill-based keywords include public speaking, excel proficiency, account management, digital marketing, conflict resolution and SEO. If your work experience keywords tell recruiters what roles you have previously filled, your skills section keywords are the action verbs telling them what you personally can do.
Once you have more than a few years of professional work experience, the education section of your resume might seem less important, but for job seekers at the beginning of their careers, the right education section keywords can make all the difference. These keywords should relate to the academic qualifications and professional certifications you have earned. Examples of education section keywords include first aid certification/first responder training, business management degree, associate’s degree, and Microsoft certification. In short, the education section keywords are about the training you have had to ensure your suitability for the kinds of roles you are applying for.
By ensuring that all of your resume keywords are in the right place, you will increase your chances of impressing the hiring manager and securing a job interview.
Yes, keywords are incredibly important and will make a big difference during the course of your job search, especially when companies are using an applicant tracking system to help with applicant processing.
While keywords are most important in the main body of your resume, including them in your cover letter can also be helpful as it will show recruiters that you were paying attention to the job description and tailoring your application.
Keywords should occur naturally in your resume if your skills and experience fit what the job demands, but in order to communicate your qualifications clearly to the hiring manager, you should prepare a list of resume keywords to include. Keep that list with you as you are writing your resume and include them in your resume sections as you go. Be sure not to overdo it; employers will notice “keyword stuffing” as surely as they’ll notice a resume that lacks keywords altogether. Using a few major keywords in each section of your resume should be enough.
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