How to write a cover letter for digital marketing jobs
Cover letters are set up with the following sections:
Cover letter header
Prominently feature your contact information in the header to make it easy for the recruiter to contact you.
Here are the contact details you should include:
- Full name
- Location
- Phone number
- Email address (Gmail or other ‘professional’ email address)
- Professional profile or portfolio links, such as a LinkedIn profile
Example:
John Smith
123 Street Address
Cityname, ST ZipCode
JohnSmith@email.com
JohnSmithLinkedinaddress
Cover letter salutation
Address the hiring manager directly by name. Using the hiring manager’s name allows you to grab the reader’s attention, and is much stronger than a generic salutation like “To Whom It May Concern” or “Dear Hiring Manager.”
Examples:
Dear Mr. Johnson,
Dear Ms. Johnson,
Dear Dr. Johnson,
Cover letter intro paragraph
In your first paragraph, start with major strengths to catch the reader’s eye. This could be your career highlights, whether it’s your years of work experience, time spent as a digital marketing manager some leading campaigns or other specific stats that are evidence of your performance as a digital marketer. This will quickly frame you as a viable candidate to the hiring manager.
Example:
With more than seven years of digital marketing experience including multiple successful marketing campaigns, I am excited to apply for the social media marketing team leader position at Brandon House Marketing. My extensive experience in digital publishing and social media marketing has given me the tools to lead your digital marketing team, and share my success in lead generation and acquisitions.
Cover letter body paragraph(s)
Use the main body of your cover letter to provide further details on why you’re the right fit for the role advertised. You should elaborate on your skills and give specifics as to how you will benefit the company. The key is to help build a picture for the recruiter of how you will easily fit into the role and what you will bring to the team.
Example:
As the project lead for five social media accounts, my marketing campaign increased followers by 100k in the first three months of implementation. To roll out the strategy across all company brands, I managed a team of 15+ employees that included marketing content writers, graphic designers, editors and marketing analysts. I am beyond elated to consider leading the social media marketing team at Brandon House Marketing to improve social media presence and exceed project goals.
Cover letter closing
Sign off with a call to action by thanking the recruiter for their time and encouraging them to take the next step. Do this by requesting a further discussion of the role at a job interview and reminding the recruiter to take a look at your digital marketing resume.
Example:
Thank you for taking the time to review my resume for the social media marketing team leader. I look forward to providing you with further details about my social media marketing accomplishments, proven success and discussing how I can help your company succeed.
Cover letter sign-off
Directly following your final cover letter paragraph, sign off formally with something like “Sincerely” or “Best Regards”.
Example:
Sincerely,
John Smith
Build my cover letter