Get Results This Year With a Copywriter Cover Letter

As a copywriter, your cover letter is only direct communication with the hiring manager but as proof of your technical skills. Here’s how to write a good one.

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Cover Letter Example
Cover Letter Example
Cover Letter Example

Copywriter Cover Letter Example

The role of a copywriter is all about communication. A copywriter resume should show that you have the qualifications and experience to fill the job description you have applied for. Your cover letter, however, is both a direct communication with the recruiter and proof of your writing skills. This makes it an incredibly important document when seeking a copywriter position. Here’s what you need to know about writing the perfect cover letter. 

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Copywriter Cover Letter Example

This copywriter cover letter example can act as a great template for those who have limited experience in writing such documents: 
 
Dear Mrs. Allen,
 
As an experienced copywriter with 14 years of experience writing for high-profile B2B brands, I was excited to see an open position for a copywriter at ExoCol. ExoCol has a reputation for excellence, rigorous growth, and innovative marketing. As such, you need a professional copywriter that can manage tight deadlines and create innovative content that speaks to the needs of your target audience. 
 
In my most recent position with ABC Media, I produced an average of 15,000 SEO-optimized words per week in the form of web content, articles, and blog posts. Over the last year, my content has consistently enjoyed a conversion rate of 6%. This has led to a proportional increase in client acquisitions and income. Because of my strong copywriting skills, I was also looped into the social media marketing team as a content consultant. For this reason, I believe I am the best candidate for this job. 
 
I would love the chance to discuss how I can help in the optimization of your content production and help you get the results you need. I am free to discuss this at any time over the next two weeks and hope to hear from you at your earliest convenience. You can find examples of my work via my professional social media profiles [LinkedIn]. 
 
Warm regards, 
John Lorne
 
Remember that ResumeHelp has other copywriter cover letter samples that you can consider if you want more than one example of the best cover letter for a copywriter job application.


Tips for Writing Your Copywriter Cover Letter Using This Example

This copywriting cover letter example has three main strengths:

1. Personalized salutation

When writing a cover letter, you should address the recruiter directly rather than using “Dear Hiring Manager” or other generic salutation. This cover letter example uses the “Dear Mr. / Dear Mrs.” form of salutation. This is generally preferred when you can find the hiring manager’s name. 

2. Specific achievement example

This cover letter sample provides an example of a specific achievement. In this case, the copywriter has achieved a high conversion rate with targeted content and this has led to increased client acquisition. Use specific metrics where you can. This will grab a hiring manager’s attention and is the best career advice for any job application. Be confident and specific about your strengths. 

3. Strong call to action

This cover letter example has a strong call to action and sign-off. These are elements that all job seekers should include, no matter the cover letter format. This can come in the form of a request (“I look forward to the opportunity of discussing this further” or “I look forward to speaking with you”).


FAQ: Copywriter Cover Letter

Q: Do I need a cover letter to get a copywriter job?

Yes. Most job applications will request a cover letter, but even if it doesn’t, it’s always worth it to write a cover letter to get a copywriter position. A cover letter is your chance to supplement your resume with additional information that matches the needs of the job description, and explain how you can specifically benefit the company.

Q: What details should my cover letter contain to get a copywriter job?

As well as  information about your most important skills, experiences and achievements thus far, include your full name, your phone number, and any other relevant contact information. Furthermore, when discussing your skills and achievements, do not ignore soft skills such as collaboration and attention to detail. These transferable skills can help set you apart.

Q: Does this cover letter example work if I don’t have copywriter experience?

If you have no copywriter experience, you should focus on previous jobs and roles in which you have honed your writing skills and technique. It’s also helpful to mention any qualifications in copywriting or a degree in English or a related subject. 

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