As a copywriter, your cover letter is only direct communication with the hiring manager but as proof of your technical skills. Here’s how to write a good one.
The role of a copywriter is all about communication. A copywriter resume should show that you have the qualifications and experience to fill the job description you have applied for. Your cover letter, however, is both a direct communication with the recruiter and proof of your writing skills. This makes it an incredibly important document when seeking a copywriter position. Here’s what you need to know about writing the perfect cover letter.
This copywriting cover letter example has three main strengths:
1. Personalized salutation
When writing a cover letter, you should address the recruiter directly rather than using “Dear Hiring Manager” or other generic salutation. This cover letter example uses the “Dear Mr. / Dear Mrs.” form of salutation. This is generally preferred when you can find the hiring manager’s name.
2. Specific achievement example
This cover letter sample provides an example of a specific achievement. In this case, the copywriter has achieved a high conversion rate with targeted content and this has led to increased client acquisition. Use specific metrics where you can. This will grab a hiring manager’s attention and is the best career advice for any job application. Be confident and specific about your strengths.
3. Strong call to action
This cover letter example has a strong call to action and sign-off. These are elements that all job seekers should include, no matter the cover letter format. This can come in the form of a request (“I look forward to the opportunity of discussing this further” or “I look forward to speaking with you”).
Yes. Most job applications will request a cover letter, but even if it doesn’t, it’s always worth it to write a cover letter to get a copywriter position. A cover letter is your chance to supplement your resume with additional information that matches the needs of the job description, and explain how you can specifically benefit the company.
As well as information about your most important skills, experiences and achievements thus far, include your full name, your phone number, and any other relevant contact information. Furthermore, when discussing your skills and achievements, do not ignore soft skills such as collaboration and attention to detail. These transferable skills can help set you apart.
If you have no copywriter experience, you should focus on previous jobs and roles in which you have honed your writing skills and technique. It’s also helpful to mention any qualifications in copywriting or a degree in English or a related subject.
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