To start your cover letter off strong, you must include your contact information at the top left of your letter. This is crucial for the recruiter to be able to get in touch with you, so don’t forget to include it!
Also, writing a professional salutation is vital to address the hiring manager. Look at the job posting and find the hiring manager’s name. Addressing the hiring manager directly is better than using a generic salutation, such as “Dear Hiring Manager”.
Next, we will take you through each section of the cover letter, so you fully understand the types of information you should include in each paragraph:
First paragraph: Introduce yourself with a hook and list your best achievements
Your first paragraph should excite the hiring manager and give them a reason to keep reading. Include a hook that summarizes your most recent and important experience. In this example, the applicant states he is currently a marketing student pursuing his bachelor’s degree. This immediately sets the stage indicating his credentials.
Second paragraph: Give more information about how you’re the best fit for the job
Think of the second paragraph of your letter as the main body and the section in which you can put the most detail. Referring to the job description and paying close attention to the hiring manager’s desired skills will help you choose the right skills to focus on in this paragraph.
For example, suppose communication skills are a requirement for the internship. In that case, you should give an example of when implementing communication skills in your education or professional experience made a positive difference.
In this cover letter example, the applicant describes the marketing campaign project he managed as part of his digital marketing coursework. This is a great example of his marketing abilities.
Third paragraph: Call to action
The final paragraph of your cover letter should prompt the hiring manager to contact you. Remember, the purpose of your cover letter is to persuade the hiring manager that you are the right person for the role, so don’t be afraid to add your enthusiasm.
In this example, the applicant states that he looks forward to discussing the opportunity and hints that he has some ideas about what he can do for the company.
The last step of writing your marketing internship cover letter is to formally sign off your letter. Using “Sincerely”’ or “Best regards” are professional and friendly ways to sign off.