How To Write a Marketing Resume More Effectively

A marketing resume needs to showcase your most relevant experience and skills. Here are our tips on how you can do so.

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Marketing Resume

A professional resume needs to showcase your education, your relevant skills, the ways you can benefit a company and a bit of who you are as a person. When it comes to getting a marketing job, this means featuring the right qualifications and experiences that match what the job needs. Here’s everything you need to know about making a marketing resume that will really turn heads.

What Is a Marketing Resume?

A marketing resume is any resume you’ll use to get a marketing job, which may include any of the following jobs:

  • Social media marketing
  • Marketing manager
  • Marketing specialist
  • Marketing coordinator
  • Marketing director
  • General marketing professional

If you’re looking to get one of these positions or something similar, you’re going to need to write a great marketing resume to showcase why you’re the best person for the job.


Most Important Elements of a Marketing Resume

A marketing resume needs to shine in a variety of elements. While most resumes have similar sections, you’ll want to highlight different elements depending on the job you’re looking for. Here’s how you’ll typically structure a marketing resume.

Resume summary/objective

First is your resume summary or objective. Typically, a resume summary is recommended for those with two or more years of experience, whereas a resume objective is recommended for those with fewer than two years of experience. Both will showcase your biggest achievements and best accomplishments, effectively stating why you’re the right person for the job. You want this to grab a recruiter’s attention so they continue reading your resume.

Skills

Any good marketing resume needs an expert skills section. You should list soft skills and hard skills because both types are crucial to being a great marketing expert.

Some hard skills you might want to list include:

  • Digital marketing
  • Market research
  • Content marketing
  • Email marketing
  • SEO optimization
  • Google analytics management
  • Brand awareness development
  • E-commerce development
  • Knowledge of marketing strategies

Soft skills that might be beneficial include:

  • Interpersonal skills
  • Teamwork
  • Time management
  • Prioritization
  • Adaptability
  • Problem-solving

Recruiters value technical skills, but if you only have technical skills and don’t know how to relate to customers, you won’t be very good at marketing. You need to display both types of skills in your resume.

Marketing experience

Next, you need to showcase your work experience. Previous marketing roles you’ve held, quantifiable achievements, and marketing campaigns you’ve been in charge of are all good things to put on your experience section.

Typically, you’ll format your experience section like this:

Job Title – Company Name

Dates worked

  • Bullet points about your major responsibilities and achievements
  • List up to five for the most recent job, and fewer after that

To save time, you can use a resume builder to create your resume. The builder will format your experience section for you, saving you the hassle of doing it yourself.

Education

Last is your education section. If you have a college degree or multiple degrees, you should list these in this section, along with any certifications. If you don’t have any college experience, you can list your high school experience. Opt for featuring relevant academic achievements and awards over GPA, as they will carry more weight.


Tips To Getting the Most Out of Your Marketing Resume

Getting the most out of a marketing resume typically requires an understanding of how these types of resumes work. Along with the marketing resume examples from above, here are a few things you can do to make your marketing resume stand out:

  • Use keywords from other marketing resume examples. Our site contains samples for a variety of marketing jobs – follow their lead in terms of important skills and experiences.
  • Showcase what makes you special.
  • Do research on the company to learn what they want, and gear your resume to address those needs. If the company carries out major social media campaigns, for example, highlight your abilities and achievements in this area.

As a general rule of thumb, whether you’re applying for an entry-level job or a senior job, you want the company to feel like you belong there. A well-written, targeted resume showcases exactly why you’re the right person for the job.

FAQ: Marketing Resumes

Q: Can I add extra sections to my marketing resume?

There are many extra sections people can add to a resume. You may add certifications, hobbies, awards, or even key projects. These can help your resume if they make sense for the job role that you are applying to. For example, if you have spearheaded a number of highly prominent marketing campaigns, you want those campaigns to stand out, so you might create a Key Projects section to show them off. Look at other marketing resume examples to see what people include in their resumes for some insight.

Q: What’s the most important part of a marketing resume?

All parts of a marketing resume are equally important. However, different hiring managers and applicant tracking systems (ATS) that employers use to scan resumes will prioritize different elements, depending on the job. This is why it’s so important to go over every part of your marketing resume and make sure they match the requirements on the job posting. Whether you’re polishing your experience, skills or education sections, all of them will assist with your job search.

Q: Do I need a cover letter when finding a marketing job?

You absolutely need a cover letter to help you land a great marketing position. A cover letter provides more insight into who you are and what you excel at, and it gives you a better opportunity to talk to the hiring manager and convince them why you should be the person they hire. Use a cover letter builder to make sure your cover letter looks just as professional as your resume.

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