Write a Great Social Media Resume With Our Examples

The recruiter will want to hear about your experience managing social media campaigns, creating killer strategies, and building online communities across different social media platforms. This doesn’t have to be in the form of a paid position. Voluntary and intern experience can suffice for entry-level roles.

 

Draw attention to your areas of expertise within social media management. This could be market research, strategic planning, public relations, brand awareness, community management or a combination of these areas. In addition, mention any relevant software tools you are competent with.

The structure of your social media resume will vary depending on your chosen resume format. There are three options:

1. Chronological focuses on work experience.
2. Functional focuses on skills.
3. Combination focuses on work experience and skills.

No matter what structure you use, your resume will contain these sections:

 

The resume header contains your contact details. In this section, include your full name, phone number, professional email address, and LinkedIn profile link. You may also add a link to an online portfolio, if available. Present this information clearly so the recruiter can contact you easily.

 

Provide a brief overview of your profile as a candidate. There are two ways to do this:

1. Resume summary: Summarizes key skills and experience
2. Resume objective: Similar to a resume summary, but also states career goals

The resume summary is best if you already have several years of experience working with social media content. You can use the resume objective if you’re at the starting point in your career and prefer to emphasize your skills.

 

Use the skills section to profile your skill set as a social media specialist. Tailor your resume to the role by including some of the desirable skills listed in the job description.

 

While soft skills are important, it’s best to focus on role-specific hard skills given the technical nature of social media management. Some hard skills you might mention are:

• Social media marketing
• Social media strategy
• Influencer outreach
• Copywriting
• SEO (search engine optimization)

You can also list software you are competent with, including:

• Social media platforms like Instagram and Snapchat
• Analytical tools like Google Analytics and Hootsuite
• Content management systems like WordPress
• Graphic design tools like Photoshop

Work history

In the work experience section, run through your previous jobs (up to the last 10 years) in reverse chronological order, starting with your current or most recent job. For each position, list tasks or accomplishments that are especially relevant to the social media manager job you’re applying to, in bullet points.

 

Use specific examples and quantifiable metrics to add context to your achievements. With your most successful marketing campaign, for example, you could mention how many impressions it made or by how much it increased traffic to the company website.

 

If you lack hands-on experience working with social media accounts, you can discuss digital marketing experience to demonstrate transferable skills. Key principles like market research, brand awareness, and data analytics still apply to social marketing.

 

The education section is an important part of your professional resume. Include your bachelor’s degree and any relevant certifications. If you don’t have much experience, training programs from established providers like Google Analytics Academy will show your willingness to learn.

Use the tips below to write the perfect resume.

 

Do:

• Use quantifiable metrics in the work history section. Show evidence of your accomplishments with KPIs for reach, engagement and conversions.
• Get extra help with a resume builder. Our Resume Builder features hundreds of role-specific resume templates for you to use for free, as well as job-specific advice.
• Proofread, and then proofread again. You wouldn’t hit send on a social post without double-checking for errors.

Don’t:

• Use passive language. Use action verbs like “led,” “achieved,” and “organized” to engage the reader and show ownership of your tasks.
• Include irrelevant information. Take your time reading through the job description. Only include skills and experiences that fit with the needs of the role on your resume. 
• Go overboard with graphics. Keep your resume simple with consistent fonts and formatting. Avoid the temptation to add fancy graphics, which can confuse readers and applicant tracking systems (ATS) that employees often use to scan resumes.