Write a Great Social Media Resume with Our Examples

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How To Write a Great Social Media Resume

As a social media whiz, marketing other people’s products and services should come naturally—but how well can you market yourself to a potential employer? The resume is your first opportunity to showcase your skills in social content creation and convince the hiring manager to offer you an interview.

This guide will show you:

  • What to include and what not to include in your social media resume
  • An excellent social media resume for you to draw inspiration from
  • Resume tips to help you secure an interview
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What Should I Highlight on a Social Media Resume?

The recruiter will want to hear about your experience managing social media campaigns, creating killer strategies, and building online communities across different social media platforms. This doesn’t have to be in the form of a paid position. Voluntary and intern experience can suffice for entry-level roles.
 
Draw attention to your areas of expertise within social media management. This could be market research, strategic planning, public relations, brand awareness, community management or a combination of these areas. In addition, mention any relevant software tools you are competent with.


The Structure of a Social Media Resume

The structure of your social media resume will vary depending on your chosen resume format. There are three options:

  1. Chronological focuses on work experience.
  2. Functional focuses on skills.
  3. Combination focuses on work experience and skills.

No matter what structure you use, your resume will contain these sections:

 
Header
The resume header contains your contact details. In this section, include your full name, phone number, professional email address, and LinkedIn profile link. You may also add a link to an online portfolio, if available. Present this information clearly so the recruiter can contact you easily.
 
Resume summary or objective
Provide a brief overview of your profile as a candidate. There are two ways to do this:
  1. Resume summary: Summarizes key skills and experience
  2. Resume objective: Similar to a resume summary, but also states career goals

The resume summary is best if you already have several years of experience working with social media content. You can use the resume objective if you’re at the starting point in your career and prefer to emphasize your skills.

 
Skills
Use the skills section to profile your skill set as a social media specialist. Tailor your resume to the role by including some of the desirable skills listed in the job description.
 
While soft skills are important, it’s best to focus on role-specific hard skills given the technical nature of social media management. Some hard skills you might mention are:

  • Social media marketing
  • Social media strategy
  • Influencer outreach
  • Copywriting
  • SEO (search engine optimization)

You can also list software you are competent with, including:

  • Social media platforms like Instagram and Snapchat
  • Analytical tools like Google Analytics and Hootsuite
  • Content management systems like WordPress
  • Graphic design tools like Photoshop

Work history

In the work experience section, run through your previous jobs (up to the last 10 years) in reverse chronological order, starting with your current or most recent job. For each position, list tasks or accomplishments that are especially relevant to the social media manager job you’re applying to, in bullet points.
 
Use specific examples and quantifiable metrics to add context to your achievements. With your most successful marketing campaign, for example, you could mention how many impressions it made or by how much it increased traffic to the company website.
 
If you lack hands-on experience working with social media accounts, you can discuss digital marketing experience to demonstrate transferable skills. Key principles like market research, brand awareness, and data analytics still apply to social marketing.
 
Education
The education section is an important part of your professional resume. Include your bachelor’s degree and any relevant certifications. If you don’t have much experience, training programs from established providers like Google Analytics Academy will show your willingness to learn.

Dos and Don’ts for a Social Media Resume

Use the tips below to write the perfect resume.
 
Do:

  • Use quantifiable metrics in the work history section. Show evidence of your accomplishments with KPIs for reach, engagement and conversions.
  • Get extra help with a resume builder. Our Resume Builder features hundreds of role-specific resume templates for you to use for free, as well as job-specific advice.
  • Proofread, and then proofread again. You wouldn’t hit send on a social post without double-checking for errors.

Don’t:

  • Use passive language. Use action verbs like “led,” “achieved,” and “organized” to engage the reader and show ownership of your tasks.
  • Include irrelevant information. Take your time reading through the job description. Only include skills and experiences that fit with the needs of the role on your resume. 
  • Go overboard with graphics. Keep your resume simple with consistent fonts and formatting. Avoid the temptation to add fancy graphics, which can confuse readers and applicant tracking systems (ATS) that employees often use to scan resumes.


FAQ: Social Media Resumes

Q: Do I need to include a cover letter for a social media application?

Unless the job posting says not to, always include a cover letter with your application. The cover letter allows you to give further details about your key skills and experiences. It’s also a great way to show employers how you fit the needs of the role.

Q: How can I write a social media resume without a lot of experience?

If you lack professional experience, you can still write a strong resume by focusing on any extracurricular experiences as a volunteer or intern. Certifications are another good way to show your abilities and can be included in the education section. Finally, include some of the desirable skills mentioned in the job description in your skills section.

Q: How do I change my social media resume to apply to different jobs?

Always adapt your resume to each new role you apply to. If you’re applying to a social media marketing agency, for example, you’ll need to show you can work across a variety of social media accounts. As an in-house social media marketer, on the other hand, you should highlight your ability to work with brands and build an online community over time.

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