Write a Public Relations Resume Using These Examples

Express your practical Public relations skills by creating a strong public relations resume with ResumeHelp.

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How To Write a Resume for Public Relations

As a public relations (PR) strategist, you are responsible for planning, developing and executing activities and publicity campaigns that protect and enhance the reputation of a particular company. Therefore, specific skills are needed, such as effective writing and communication, critical and analytical marketing sense, and networking. A PR also needs to address journalists, analysts and other members of the media to promote an industry's message in public. Therefore, a public relations strategist's resume must demonstrate these skills and experience.

Our public relations professional resume writing guide will reveal:

  • Job opportunities you can apply for as a public relations strategist.
  • What job essentials you should keep in mind before writing your public relations resume and why it is essential to know what hiring recruiters of reputable businesses scrutinize to hire an ideal candidate.
  • How to display your communication and interpersonal skills, work experience and certifications on your public relations resume.
  • Dos and don'ts for writing a public relations resume, whether you’re creating a resume from scratch or using resume templates with a resume builder.
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Job Opportunities That Can Use Public Relations Resume

According to Forbes, a PR strategist job may land you numerous career opportunities, with their median pay likely increasing 6% by 2024, landing 72,857 new jobs by the next two years. There are several job prospects to land as a PR executive. Below are various career paths you can choose from:

  • Public Relations Specialist
  • Public Relations Manager
  • Chapter Relations Administrator
  • Director of Public Affairs
  • Executive Assistant
  • Social Media Specialist
  • Social Media Analyst
  • Media Relations
  • Media Marketing
  • Media Outreach
  • Program Coordinator
  • Event Coordinator
  • Public Information Assistant
  • Technical Writer

Structure of a Public Relations Resume

Header 
 
The best approach to follow while writing the header is to write your name and “Public Relations Strategist” or your most recent PR title alongside it. Then list your phone, email, city name and any social media links, such as LinkedIn, that will give your resume credibility for public relations jobs.
 
Resume summary
 
The overview of a public relations resume should communicate your competence. Refer specifically to your top experience, training, and core skills to stand out. These templates will help you write the perfect PR resume.
 
Skills
 
Adding a skill section that highlights your credibility helps your resume to stand out. When formatting, consider using bullet points for easy reading. Some of these critical skills are highlighted below to help showcase your PR skills, which will help you land entry-level to manager-level positions.

  • Taking initiatives in campaign strategies; Planning, developing and implementing PR strategies, activities, public relations campaigns and social media campaigns.
  • Writing and producing press releases, press kits and presentations for various media outlets.
  • Public speaking and communication skills
  • Market research.
  • Collaboration
  • media coverage and analysis
  • Exceptional written and verbal skills.
  • Creative approach
  • Time management

Work experience 

 
Include in this section all of your relevant past PR professional experience, including the dates of your employment, job title, company name and location, with a few bullet points highlighting your top responsibilities and achievements for each job.
 
Education, training and certifications
 
Share your top education credential (e.g., college degree) as well as all of your certifications and training you have that enhance your PR resume. Include details on each certification, and add additional details about specific certifications such as the name of the certifying body, year and location.


Dos and Don’ts for a Public Relations Resume

Dos:

  • Focus on collaborative skills. You will want to share your ability to focus on collaborative issues, exceptional skills in crisis communications, and implementation of the company’s vision, all in an easy-to-read resume format.
  • Do add licensing and certifications. Include all licenses, continuing education, and years of experience in your PR resume in the certifications section in chronological order.

Don’ts:

  • Don’t forget to proofread your PR strategist’s resume once you are done writing. Review your resume and let a trusty person look over it for any mistakes. 
  • Don’t write a resume that doesn’t address the specific job opportunity. Tailor your resume to what the specific job needs. This helps your resume to pass all tests hiring managers may use. For example, the recruiters may have applicant tracking systems that target specific keywords to filter out the best of all the applicants.


FAQ: Public Relations Strategist Resume

Q: How do I describe my PR experience on a resume?

When describing your PR experience on your resume, it is essential to be specific. If you have been responsible for writing press releases or managing social media accounts, list these responsibilities. You may also want to list any awards or commendations you have received.

Q: What is the difference between PR and marketing?

Public relations manages the spread of information between a company and the public. This includes creating and managing relationships with the media, customers and other stakeholders. PR helps build trust and credibility for a company by sharing its story with the right people.

On the other hand, marketing is focused on promoting a product or service. It involves creating marketing materials such as ads, brochures and website content and planning and executing marketing campaigns. Marketing aims to increase sales by convincing people to buy a product or use a service.

Q: What experience do you need in public relations?

Public Relations is a field that people can enter with little experience, but you will need to learn on the job to be successful. Many people in PR have degrees in communications, journalism, marketing or business. 

However, if you have strong writing and communication skills, are creative, and understand social media and how it works, you can be successful in PR with little formal education. 

It is essential to understand the client’s or company’s needs and wants and craft a message that will resonate with their target audience. You also need to be able to think on your feet and come up with ideas quickly. In addition, it is helpful to have some knowledge of graphic design so you can create visual materials that help get your message across.

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