If you want to sell products and services to people, a variety of skills are required, prime among them being marketing skills. A good marketer should have a number of different important skills, ranging from customer service abilities to knowledge of specific software, and all of those skills qualify as marketing skills. If you’re trying to showcase your own marketing skills, here are a few things you should know.
Put simply, marketing skills help you sell things to a target audience. Whether you’re creating marketing campaigns, heading a marketing team or working with content management systems, marketing skills help you understand what a consumer wants, then create campaigns that effectively sell products and services to potential customers. Remember that “marketing skills” is an umbrella term – to be one of the top marketing professionals, you really need to have multiple skills all working together.
So, what skills do you need to successfully market a product to an audience? Whether you’re looking for new skills to learn or you just want to find out what you should list as your top skills on your resume, here are some of the most common skills to include:
Most modern marketing is done online, so understanding marketing analytics and other data-related fields can help you with your sales abilities. Digital marketing skills, including things like social media marketing, data analysis and marketing automation, all help to make you a successful marketer in today’s marketing field.
How can you show that your marketing skills are actually relevant to how you can benefit a company once you get the job? To prove your skill set, show examples of your work history and knowledge. Here are a few ways you can prove that your marketing abilities have worked for you in the past:
In general, proving your marketing skills revolves around showing what you’ve done with your skills. It’s not enough to say that you’re good at search engine optimization – you need to say that with search engine optimization, you were able to significantly improve a company’s outreach. When it comes to marketing efforts, metrics are the most important thing to consider.
If you don’t have a lot of experience, it can be challenging to prove marketing skills. In these situations, it’s typically recommended that you rely on other activities. You may not have a lot of professional work experience, but you might have internship or volunteer experience that touches on marketing processes and planning. These are just as helpful because they still showcase that you’re good at skills like product management, you just didn’t perform them in a “traditional” work environment.
Additionally, remember that you’ll need to prove these skills in your job interview as well. When you’re showcasing your marketing skills in a job interview, make sure you use the STAR method. With this method, you showcase a Situation, Task, Action, and Result. This allows you to talk about a specific action you took that helped you prove your skills. This form of discussion helps you prove your list of skills from top to bottom, giving your recruiter a better understanding of those skills.
Marketing skills encapsulate both hard and soft skills. Some skills, like analytical skills, your ability to do market research, your knowledge of social media platforms and your usage of marketing templates, are hard skills. These are skills that you learn through training. Other skills, like your ability to work with team members, communicate with people and utilize cross-cultural knowledge, are soft skills. Interpersonal skills like a strong work ethic or good verbal and written communication can be used in every job, and they’re high-priority abilities in marketing.
Anyone who’s planning to work in marketing on any level should have some kinds of marketing skills on their resume. If you’re interested in project management, content creation, social media management or even graphic design to improve user experience, you should know how to use marketing skills.
Many people take official classes and certification courses to learn marketing skills. While you can train to improve your marketing skills, both online classes and official college courses, you can also network with people who have marketing skills and read books about these skills. In general, look to seek out extra information about marketing skills from all avenues to improve your own.