The Best Marketing Cover Letter Examples

When you’re applying to be a marketing professional, there are a number of things that you need to do if you want to showcase your marketing skills. Of course, making sure your marketing resume really shines is one of them, and your resume should be top-notch. However, a marketing cover letter is too often overlooked as a useful way to attract employers and become part of a marketing team. If you want to make a great first impression, then here are a few things you can do to create a compelling cover letter.

The best cover letter needs to incorporate a variety of elements. Here’s a cover letter example you can use, based on a marketing manager job opportunity:

Dear Mr. Smith,

When I first entered the digital marketing field nearly five years ago, I discovered my love of it through a $100,000 marketing campaign that I ran for a multi-million dollar corporation. That marketing campaign ended up making over $10 million for the company in the first six months, and I was hooked.

Since then, my marketing skills have only continued to skyrocket, and I’ve found a particular niche in helping companies become comfortable with brand-new marketing strategies. I find that oftentimes a company has not tried out a marketing technique I have years of experience with, and my ability to ease the company into it, leveraging the knowledge I’ve gained over years of project management, has helped significantly with their marketing capabilities.

I’m very interested in putting my knowledge and professional experience to work for your company by joining you as a marketing specialist. I look forward to the opportunity of talking with you so I can discuss more about how my skill set can help you with market research for your customers.

Sincerely,

Betty Bottomley

This is a relatively brief cover letter, but it’s still a great place to start if you’re trying to write a professional cover letter that’s effective and works for your job application.

First, make sure you write a cover letter header that works well for your position. You’ll typically include your first name, contact information including a phone number, and any relevant links, such as an online portfolio. Address the letter with the hiring manager’s name. From there, you can move on to writing a full cover letter to ensure the hiring manager sees you as the best candidate for the job.

First paragraph: Introduce yourself with a hook and list your best achievements.

When you open your cover letter, you need to immediately list your best achievement. Many cover letter samples start with something polite, like “I am excited to apply to the marketing position at [Company Name].” Although there’s certainly nothing offensive in this paragraph, that doesn’t mean it’s your best option. Most candidates will use something similar to this as their opening, and making your cover letter stand out means doing something different. In our example, the applicant discusses her successes with her very first marketing project as a “hook” that interests the hiring manager from the start.

Second paragraph: Give more information about how you’re the best fit for the job.

Now that you have the hiring manager’s attention, you can talk about why you’re more suited for the position than other job seekers. You can discuss what makes you unique and why that means you should get the new job. In this case, the applicant talks about how she found a great niche in helping customers adapt more up-to-date marketing strategies. Read the job description for the position you’re interested in, pick out skills and attributes the employer wants, and explain your experience and successes with them in this section. If you want to list more achievements, especially if you’re aiming for a more senior position, then you can do that in bullet points underneath this paragraph.

Third paragraph: Call to action

Now that you’ve talked about why you’re perfect for this job posting, it’s time to clinch the job interview by reiterating your interest in the job and openly asking for the chance to meet for an interview.