Marketing can be a difficult field to break into. How can you use a cover letter to make it a bit easier for you to kickstart your marketing career? Read more!
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Dear Mr. Smith,
When I first entered the digital marketing field nearly five years ago, I discovered my love of it through a $100,000 marketing campaign that I ran for a multi-million dollar corporation. That marketing campaign ended up making over $10 million for the company in the first six months, and I was hooked.
Since then, my marketing skills have only continued to skyrocket, and I’ve found a particular niche in helping companies become comfortable with brand-new marketing strategies. I find that oftentimes a company has not tried out a marketing technique I have years of experience with, and my ability to ease the company into it, leveraging the knowledge I’ve gained over years of project management, has helped significantly with their marketing capabilities.
I’m very interested in putting my knowledge and professional experience to work for your company by joining you as a marketing specialist. I look forward to the opportunity of talking with you so I can discuss more about how my skill set can help you with market research for your customers.
This is a relatively brief cover letter, but it’s still a great place to start if you’re trying to write a professional cover letter that’s effective and works for your job application.
First paragraph: Introduce yourself with a hook and list your best achievements.
When you open your cover letter, you need to immediately list your best achievement. Many cover letter samples start with something polite, like “I am excited to apply to the marketing position at [Company Name].” Although there’s certainly nothing offensive in this paragraph, that doesn’t mean it’s your best option. Most candidates will use something similar to this as their opening, and making your cover letter stand out means doing something different. In our example, the applicant discusses her successes with her very first marketing project as a “hook” that interests the hiring manager from the start.
Second paragraph: Give more information about how you’re the best fit for the job.
Now that you have the hiring manager’s attention, you can talk about why you’re more suited for the position than other job seekers. You can discuss what makes you unique and why that means you should get the new job. In this case, the applicant talks about how she found a great niche in helping customers adapt more up-to-date marketing strategies. Read the job description for the position you’re interested in, pick out skills and attributes the employer wants, and explain your experience and successes with them in this section. If you want to list more achievements, especially if you’re aiming for a more senior position, then you can do that in bullet points underneath this paragraph.
Third paragraph: Call to action
Now that you’ve talked about why you’re perfect for this job posting, it’s time to clinch the job interview by reiterating your interest in the job and openly asking for the chance to meet for an interview.
It’s always best to submit a cover letter alongside your resume. Even for an entry-level job, a cover letter increases your chances for a successful job application because it presents who you are and what you’re bringing to a new company in an easy-to-digest fashion. It also demonstrates your communication skills, so if you’re in a field that cares about communication, a cover letter is definitely a must.
Your cover letter should typically be between half a page and 3/4 of a page long – long enough to talk about all your skills, but short enough that a recruiter can scan it easily. Our cover letter builder provides templates and text suggestions to help you create a marketing cover letter in minutes.
Yes. Just adapt your cover letter to whatever experience you do have, whether it be professional or extracurricular. You may have volunteer, academic, or internship experiences that relate to the position you want. Any experience that utilizes relevant skills and traits can be helpful for a cover letter.
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