Digital Marketing Resume Examples & How to Write

Digital marketing requires that you’re always on the cutting edge. here's how you can show that in your resume.

By Ho Oct 28, 2024 5 minute read

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Featured digital marketing resume example

Use this example as a base for your own digital marketing resume, following its structure and the skills it emphasizes.

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Explore our complete resume examples selection for tips and resources tailored to every career path.

Create a digital marketing resume with these tips

Digital marketing refers to any marketing endeavor that’s performed online. In fact, many marketing campaigns are entirely digital these days. With so many strategies and content management concepts to know as a digital marketing specialist, here’s how you can present your best qualifications in a digital marketing resume, using these tips and resume examples.

If you’re hoping to get a job in any of these areas, you could benefit from a digital marketing resume:

Email marketing expert
SEO expert
Online marketing specialist
E-commerce expert
Content marketing expert
Marketing team member
Digital marketing manager
General marketing professionals

If your job involves selling something online, you may be considered a digital marketing specialist or expert, depending on experience.

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How to write your digital marketing resume

What are recruiters looking for in your digital marketing manager resume? For those preparing a resume in USA, the format closely follows the US resume format, emphasizing concise, achievement-oriented descriptions of your work experience, educational background, and relevant skills. Here are key elements to include.

Resume summary or objective

The first section that a recruiter will typically read in any resume format is the resume summary or resume objective. It showcases your absolute best achievements and metrics in a 2-3 sentence paragraph. Although it’s positioned at the very top of your resume, we suggest you write it after your resume is completed. That way, you can look through your information and highlight your best resume skills and achievements. An impressive summary or objective convinces the hiring manager to continue reading.

Work history

Even if you’re applying for an entry-level job position, the work experience section is where you prove your qualification for the job. If you have little relevant work experience, include volunteer, academic and internship experience that features skills and achievements that apply to the job. Skills This section helps hiring managers determine whether you have the skills to meet the job requirements. Here are some digital marketing skills to consider:

Social media
Google Analytics and Google Ads
Adobe Photoshop
Search engine optimization (SEO)
Search engine marketing (SEM)
Brand awareness
Conversion rates
Content writing
Digital media marketing
Project management
Digital marketing campaign management
Automation
Creating email campaigns
Basic HTML
Lead generation
Market research
Pay-Per-Click (PPC) campaigns

Narrow down your skills to the best hard skills and soft skills you possess. You’ll generally want to include at least 5-6 skills that show off your marketing experience and digital marketing capabilities.

Education

In the education section, include your highest level of education completed, the year you graduated and your field of study, such as business administration or marketing communications. If you are still in school, include your expected date of graduation and your field of study.

Certifications

Listing any related certifications you have like the Google Analytics IQ Certification and Hootsuite Social Marketing Certification can be an effective way for you to show off your abilities with specific tools, especially if the company you’re applying to requires the use of these tools.

3 tips for creating your digital marketing resume

Here are a few tips for writing your digital marketing resume:

Don’t just focus on a single element of digital marketing. Most digital marketing jobs require a broad spectrum of skills, so it’s important that you list relevant skills on your resume.
Use resume templates with professional designs and layouts to create a better resume.
Make sure your resume includes the resume sections listed in this article. They’re the sections that hiring managers (as well as the applicant tracking systems (ATS) they use to scan resumes) are looking for.

More resume examples you can use

For more help and inspiration when it comes to the right wording for your resume, and how to best highlight your skills, use ResumeHelp’s resume examples. We have examples for numerous marketing roles that can serve as a foundation for your resume.

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FAQ: Digital marketing resume example

Have questions? We’re here to help.

Do I need to submit a cover letter with digital marketing resumes?

It’s always a good idea to submit a cover letter alongside your digital marketing resume. You can use ResumeHelp to find a digital marketing cover letter example that you can use to create a better job application. Submitting both a cover letter and a resume is crucial if you want to ensure your job application is as complete as possible.

Can I get a digital marketing job with no experience?

You may not necessarily need specific experience in the digital marketing field to get a job. However, if you lack direct work experience, rely on your other assets, such as your education, skills, internships, volunteer work or other work experience.

Is it a good idea to change my digital marketing resume for every job posting?

Yes. You should never submit the same resume to different job postings. Personalizing your resume with keywords that match the specific job listing makes it more likely to be passed along to a hiring manager. Learn how to add resume keywords to your resume so it will effectively be read by an applicant tracking system (ATS), which is programmed to search for resume keywords that match keywords in the job posting.

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WRITTEN BY Ho

Ho is a Certified Professional Resume Writer (CPRW) and editor with two decades of experience in content strategy, creation, and development. He holds a Master’s degree in Creative Writing from Johns Hopkins University and his background includes experience aiding military veterans as they transition to civilian careers.