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Brand Manager Resume Examples and Writing Guide

Brand managers are in charge of the way a brand looks from top to bottom. Here’s how to create a better resume for your next brand manager job application.

Donna Wright Profile
By Donna Wright 4 minute read

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Brand Manager Resume Example

Brand Manager Resume Example

Brand Manager Resume Examples

As a brand manager, you’re in charge of making sure that a company looks great to others. Brand managers are responsible for ensuring a consistent brand personality on a company’s website, social media platforms, and in direct communications with customers. If you’re looking to become a brand manager, there are many skills and experiences you should highlight in your resume. Here’s how to create a brand manager resume sample that really shines.

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What to Highlight in a Brand Manager Resume

Your brand manager resume should highlight your skills with people above all. Being a brand manager is about connecting with as many people as possible, and your ability to connect with others can absolutely steer a brand. You should also emphasize organizational, marketing and communication skills.

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Structure of a Brand Manager Resume

To some extent, the structure of your resume will depend on the resume format you use. A chronological resume will have a slightly different structure than a functional resume or a combination resume. However, all of them should have the same sections. Here are the sections you should expect.

Header

The header is where you put all of your contact information and any professional portfolio or job networking links, such as your LinkedIn. Include your name, email address, phone number and physical address (city and state).

Resume summary or objective

Next is your resume summary or resume objective. This should be a very short 2-3 sentence paragraph that indicates the best components of your resume, including your best qualifications and any awards you may have earned. An objective is similar, but also includes the career goals you’re attempting to achieve.

Skills

Your skills section needs to be very extensive for a brand manager resume. Here are a few skills you might want to highlight:

  • Written and verbal communication
  • Interpersonal skills
  • Marketing management
  • Forecasting trends
  • Introducing new products
  • General brand optimization
  • Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word)
  • Project management
  • Product development
  • Product management
  • Knowledge of SEO and CRM
  • Metrics analysis
  • Key Performance Indicator (KPI) management
  • Sourcing accurate pricing information for your industry
  • Copywriting
  • Merchandising
  • Public relations
  • Creating digital marketing campaigns
  • Market research and consumer research
  • Knowledge of marketing strategies and marketing plans
  • Ability to create and work with marketing teams
  • Creation of brand guidelines

You’ll often want to include around 8-12  bullet points for a chronological resume, with more for a functional resume. Remember to include both soft skills and hard skills on your resume.

Work history

Next is your work experience section. Brand managers will often have experience in other areas of marketing, so you may have work experience as a general marketer or as a sales representative. If you don’t have experience as a brand manager, include related experience in other sales and marketing-related areas. 

Education

Feature your highest academic qualification (e.g., college diploma) in this section, along with the name and location of the institution where you got accreditation. Brand managers will typically need at least a bachelor’s degree in a related field. If you have any certifications related to brand management, such as the Certified Brand Manager Credential, be sure to include them here. Display any specialized training or coursework that shows you understand brand strategy and brand positioning.

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Do’s and Don’ts for a Brand Manager Resume

Keep these tips in mind when writing your brand manager resume:

Do:

  • Emphasize your knowledge of brand marketing by including your qualifications and certifications. 
  • Include experience at other related jobs, like marketing manager positions. These positions show you understand the customer experience and how to work with your team members.
  • Include heavily varied experience. While experience working with a single team as a brand manager is valuable, it’s even more valuable to include multiple teams and multiple locations.

Don’t:

  • Include more than 10 years of experience. If you have more than 10 years of experience, save it for your LinkedIn and link to it from your resume.
  • Include your GPA in your education section. Recruiters typically don’t care about your GPA, especially if you graduated many years ago.
  • Try to write your resume from scratch. It’s a much better idea to use the ResumeHelp resume builder to write your resume, using professional tips and employer-ready resume templates.

FAQ: Brand Manager Resume

Have questions? We’re here to help.

Yes. You should always include a cover letter with any job application, regardless of the job title you’re applying for. A cover letter allows you to expand on the highlights of your resume. If you’re not sure about how to write a cover letter, you can use the ResumeHelp cover letter builder.

Although you don’t need experience as a brand manager to become one, you do need at least a few years of experience in related fields. Brand managers will typically work in marketing-related jobs to learn more about the process of advertising a brand. After all, brand management is essentially advertising for a brand as a whole. Feature any experiences you have under your belt in this area when applying to be a brand manager.

Resume keywords are the best way to change up your brand manager resume more effectively. If you’re thinking about how to make your resume look like you’re the perfect candidate for a specific job opening, you need to scan through the job listing, look for keywords related to required skills and qualifications, and address them in your resume (e.g., in your skills and work history sections). This can help your resume pass applicant tracking systems (ATS) that show that you’re the perfect candidate, sending you through to the hiring manager who can decide you’re the right person.

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Donna Wright Profile
WRITTEN BY Donna Wright

Donna is a career expert with extensive experience in the fields of Marketing, Publishing, Direct Mail and Communications. She’s witnessed firsthand the importance of a powerful resume and cover letter to a job search, so she takes great pride in helping change the lives of job seekers by sharing expert career advice and tips to help land the perfect job.

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