Brand Manager Resume Examples and Writing Guide

Your brand manager resume should highlight your skills with people above all. Being a brand manager is about connecting with as many people as possible, and your ability to connect with others can absolutely steer a brand. You should also emphasize organizational, marketing and communication skills.

To some extent, the structure of your resume will depend on the resume format you use. A chronological resume will have a slightly different structure than a functional resume or a combination resume. However, all of them should have the same sections. Here are the sections you should expect.

 

The header is where you put all of your contact information and any professional portfolio or job networking links, such as your LinkedIn. Include your name, email address, phone number and physical address (city and state).

 

Next is your resume summary or resume objective. This should be a very short 2-3 sentence paragraph that indicates the best components of your resume, including your best qualifications and any awards you may have earned. An objective is similar, but also includes the career goals you’re attempting to achieve.

 

Your skills section needs to be very extensive for a brand manager resume. Here are a few skills you might want to highlight:

• Written and verbal communication
• Interpersonal skills
• Marketing management
• Forecasting trends
• Introducing new products
• General brand optimization
• Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word)
• Project management
• Product development
• Product management
• Knowledge of SEO and CRM
• Metrics analysis
• Key Performance Indicator (KPI) management
• Sourcing accurate pricing information for your industry
• Copywriting
• Merchandising
• Public relations
• Creating digital marketing campaigns
• Market research and consumer research
• Knowledge of marketing strategies and marketing plans
• Ability to create and work with marketing teams
• Creation of brand guidelines

You’ll often want to include around 8-12  bullet points for a chronological resume, with more for a functional resume. Remember to include both soft skills and hard skills on your resume.

 

Next is your work experience section. Brand managers will often have experience in other areas of marketing, so you may have work experience as a general marketer or as a sales representative. If you don’t have experience as a brand manager, include related experience in other sales and marketing-related areas. 

 

Feature your highest academic qualification (e.g., college diploma) in this section, along with the name and location of the institution where you got accreditation. Brand managers will typically need at least a bachelor’s degree in a related field. If you have any certifications related to brand management, such as the Certified Brand Manager Credential, be sure to include them here. Display any specialized training or coursework that shows you understand brand strategy and brand positioning.

Keep these tips in mind when writing your brand manager resume:

 

Do:

• Emphasize your knowledge of brand marketing by including your qualifications and certifications. 
• Include experience at other related jobs, like marketing manager positions. These positions show you understand the customer experience and how to work with your team members.
• Include heavily varied experience. While experience working with a single team as a brand manager is valuable, it’s even more valuable to include multiple teams and multiple locations.

Don’t:

• Include more than 10 years of experience. If you have more than 10 years of experience, save it for your LinkedIn and link to it from your resume.
• Include your GPA in your education section. Recruiters typically don’t care about your GPA, especially if you graduated many years ago.
• Try to write your resume from scratch. It’s a much better idea to use the ResumeHelp resume builder to write your resume, using professional tips and employer-ready resume templates.