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Sales Cover Letter Example and Template for 2024

If you’re planning to be a salesperson, then you need to know how to sell yourself in your cover letter. What can you do to create the best cover letter possible?

Donna Wright Profile
By Donna Wright 3 minute read

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Sales Cover Letter Example

Sales Cover Letter Example

Sales cover letter sample

A cover letter is important for just about any job application, but if you’re planning to join a sales team, a cover letter can take your application from good to amazing. As a sales professional, after all, your job relies on you being able to sell things; so, why wouldn’t a recruiter judge you based on how you sell yourself? No matter how much sales experience you have or what type of sales professional you’re trying to become, here’s how you can write the perfect cover letter for a sales job.

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Great sales cover letter example

To start, you should look at a sales associate cover letter that could get you real results. Here’s a short sales cover letter sample to show you how the process works:

Dear Mr. Smith,

In my last sales position, I knew this was the type of job I wanted to hold forever when I closed a $100,000 purchase with one of the largest companies on the planet. Though I had started as a general salesperson, I worked my way up to becoming a sales representative, eventually landing on effective multi-month and even year-long purchase deals with large companies that allowed us to start moving hundreds of thousands of dollars of products every month on a rotating schedule. That’s why I am excited to apply as a sales manager at [Company Name].

My skills primarily lie in clinching large deals with companies – I enjoy learning what a company really wants and helping them find a price that works for both of us while delivering products on a regular basis. My communication skills have never failed me, and my ability to see where new clients are coming from has helped me create great customer retention and exceed my sales goals consistently.

As a sales rep, I use my sales skills in every call, and I’m fully focused on business development for the company that I work for. I look forward to getting to sit down with you and talk more about my sales skills and how I can benefit Company Name by exceeding sales quotas on a regular basis.


Ashley Leal

This sales manager cover letter example is fairly short, so you can certainly expand upon it; but it’s a great starting point.

Tips for writing your sales cover letter using this example

Your first step when writing a sales cover letter should be to prepare the header. It should include your contact information including your phone number and email. Make sure you start the cover letter with the manager’s name and ensure the sign-off is professional and has your full name. From there, you can move on to writing the body of the letter.

First paragraph: Introduce yourself with a hook and list your best achievements.

When you introduce yourself, you should start with an eye-opening hook. The applicant in this example starts out her letter stating that she once closed a $100,000 deal, something that’s sure to make any hiring manager look twice. Many people start a sales representative cover letter with something like, “I am pleased to apply for this job,” but that doesn’t set you apart from other job seekers. If you want a professional resume that stands out, then your sales pitch needs to be right at the beginning.

Second paragraph: Give more information about how you’re the best fit for the job.

Now that you have the recruiter’s information, it’s time to list more skills that you have, explaining why they make you the best person for the job. This applicant lists her ability to connect with clients, her track record in the field and her customer retention. If you have multiple key achievements, then you may want to list them below the second paragraph in bullet points, separating each one so that it’s easy to see at a glance.

Third paragraph: Call to action

Next is your call to action. One of the benefits of a cover letter is that it gives you the chance to actively ask for a job interview. No matter how good your resume is, it doesn’t give you the opportunity to ask for an interview like a cover letter does.

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FAQ: Sales cover letters

Have questions? We’re here to help.

It’s always a good idea to use a cover letter in any job application. The cover letter is an important part of meeting the job description and ensuring that you’re able to discuss what’s in your resume. Just be sure not to repeat exactly what is featured on your resume. If you’re not used to writing cover letters, then you can use the ResumeHelp cover letter builder to craft a professional cover letter.

You should aim for about half a page to 3/4 of a page. This is long enough to impress the hiring manager with your highlights but it’s not so short that you seem unqualified.

If you’re applying for an entry-level sales position, then you just need to show that you have knowledge through other experiences. You can emphasize your soft skills such as your verbal and written communication abilities, for example, or talk about related experiences such as an internship or volunteer job in which you dealt with sales or customer relations. Either way, you’re still emphasizing certain experiences and skills that will qualify you for the new job role, even if you’re drawing them from a different place.

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Donna Wright Profile
WRITTEN BY Donna Wright

Donna is a career expert with extensive experience in the fields of Marketing, Publishing, Direct Mail and Communications. She’s witnessed firsthand the importance of a powerful resume and cover letter to a job search, so she takes great pride in helping change the lives of job seekers by sharing expert career advice and tips to help land the perfect job.

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