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Best Retail Cover Letter Examples for 2024

If you’re looking to get a retail job, you need a cover letter to go along with it. What should your cover letter look like?

Donna Wright Profile
By Donna Wright 3 minute read

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Retail Cover Letter Example

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Retail cover letter sample

When building both a retail resume and a cover letter for a position in retail. It’s important to create a letter that supports your resume and adds more important information. Here are some cover letter tips to make sure your retail cover letter has what it needs.

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Great retail cover letter example

How might a great retail cover letter example look? Here’s a sample professional cover letter to build from:

Dear Mr. Smith,

When I was first hired as a retail sales associate at my current job, I improved sales numbers in the jewelry area by 24% after only six weeks. I want to bring my product knowledge and drive to succeed to your salesperson position at Sales, Inc.

Selling to potential customers is one of the things I really love to do, and I really enjoy being able to help someone find what they want and buy something that makes them happy for years to come, rather than just trying to get a sale for the company. This is why I’m always merchandising and working on my communication skills, so I can ensure my sales are high and my satisfaction ratings are even higher.

I’ve been top salesperson of the month seven times at my current job, and believe I can bring that level of performance to your company. I look forward to interviewing with you at your convenience about my customer service skills and how I can fulfill everything you’re looking for in this job posting.


Edward Webb

Tips for writing your retail cover letter using this example

The start to your cover letter will typically include your full name and contact information. Be sure to include your phone number, email address, and your town and state of residence. From there, use this outline to fill out your perfect cover letter.

First paragraph: Introduce yourself with a hook and list your best achievements

The first paragraph of any retail cover letter should excite the recruiter. Note how the applicant in this sales associate cover letter immediately lists his most interesting achievement – he was able to improve sales in the jewelry department by 24%. Although it’s perfectly fine to start your cover letter with, “I’m pleased to apply for the retail assistant position at your company,” starting your letter with a great hook is significantly more eye-catching.

Second paragraph: Provide more information about how you’re the best fit for the job

Now that your potential employer is actually reading, continue to list things that make you the best person for this job. In this case, the applicant highlighted how he really enjoys selling to people, and he enjoys selling them things that they actually need and will appreciate. Set yourself apart from other job seekers by discussing the traits makes you different and how that can be beneficial for the next person who hires you. If you have multiple key achievements you want to highlight, list them in bullet points.

Third paragraph: Call to action

The last paragraph should be your call to action. This is where you get the chance to actually ask for an interview. Wording your request “I look forward to talking to you at the job interview,” is a great way to express this in a proactive manner.

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FAQ: Retail cover letters

Have questions? We’re here to help.

You should always include a cover letter for any retail job that you’re applying for. Writing your cover letter should only take a few minutes if you use a cover letter builder like the one here at ResumeHelp. With a builder, you can choose from numerous cover letter templates to help you build a letter that perfectly reflects the job description and helps you excel in your job search.

Typically, you should aim for a cover letter that is anywhere from half a page to 3/4 of a page long. Most of the time, a retail cover letter template will be around 3/4 of a page long. This length allows you enough room to give more details on your qualifications, but not too long that the hiring manager will be reluctant to read it.

Yes. Just make sure that you adapt the letter to whatever work experience you do have. You may want to go heavier on your skills, for example or rely on experience in areas such academic, internships, and volunteer work. Additionally, fit your content with the position. A cover letter for an entry-level job might not need you to showcase a lot of experience, but a letter for a retail manager job probably will.

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Donna Wright Profile
WRITTEN BY Donna Wright

Donna is a career expert with extensive experience in the fields of Marketing, Publishing, Direct Mail and Communications. She’s witnessed firsthand the importance of a powerful resume and cover letter to a job search, so she takes great pride in helping change the lives of job seekers by sharing expert career advice and tips to help land the perfect job.

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