Best Retail Cover Letter Examples & Writing Tips in 2024

Tips for writing your retail cover letter using this example

The start to your cover letter will typically include your full name and contact information. Be sure to include your phone number, email address, and your town and state of residence. From there, use this outline to fill out your perfect cover letter.

First paragraph: Introduce yourself with a hook and list your best achievements

The first paragraph of any retail cover letter should excite the recruiter. Note how the applicant in this sales associate cover letter immediately lists his most interesting achievement – he was able to improve sales in the jewelry department by 24%. Although it’s perfectly fine to start your cover letter with, “I’m pleased to apply for the retail assistant position at your company,” starting your letter with a great hook is significantly more eye-catching.

Second paragraph: Provide more information about how you’re the best fit for the job

Now that your potential employer is actually reading, continue to list things that make you the best person for this job. In this case, the applicant highlighted how he really enjoys selling to people, and he enjoys selling them things that they actually need and will appreciate. Set yourself apart from other job seekers by discussing the traits makes you different and how that can be beneficial for the next person who hires you. If you have multiple key achievements you want to highlight, list them in bullet points.

Third paragraph: Call to action

The last paragraph should be your call to action. This is where you get the chance to actually ask for an interview. Wording your request “I look forward to talking to you at the job interview,” is a great way to express this in a proactive manner.