Marketing Coordinator Resume Examples, Sample, & Guide

What To Highlight in a Marketing Coordinator Resume

Marketing coordinators play a key role in the leadership and management of a marketing team. They direct marketing campaigns, implementing well-thought-out marketing strategies. This job can cover activities such as digital marketing, content marketing, email marketing and social media marketing. As such, your marketing coordinator resume needs to reflect your broad marketing skill set while also showing off project management skills to impress hiring managers. Your professional resume needs to show a proven track record of successful project management in various marketing activities.

Structure of a Marketing Coordinator Resume

Your marketing coordinator resume will include the following sections:

The order of these sections will depend on which resume format you choose. There are three resume formats to choose from:

• Chronological: Chronological resume formats focus on work experience and are good for marketing coordinators with many years of experience.
• Functional: Functional resume formats focus on skills and are a good choice for skilled candidates who might be short on experience.
• Combination: Combination resume formats highlight both skills and experience and work for candidates who are moderately experienced or can bring over transferable abilities and experience from other career fields.

Header

You should include your contact information in your header at the top of your resume. Here, it is visible to the recruiter so they can contact you easily. You should include your full name, address, email, phone number, and professional social media links, like your LinkedIn profile.

Resume summary or objective

Below your header, you should take the opportunity to include a resume summary or resume objective.

A resume summary is a snapshot of your strengths as a candidate. It should only be two or three sentences long. Here is an example of a resume summary for a marketing coordinator:

Experienced marketing coordinator specializing in digital marketing. Proven track record of successful campaigns, increasing brand awareness and increasing conversions. Well-versed in strong alignment between sales teams and marketing.

However, if you don’t have much experience, it might be better to choose a resume objective. A resume objective is more goal-oriented and focuses on your skills and any experience you do have. Here is an example of a resume objective:

Seeking the opportunity to coordinate marketing plans. Well-versed with creating marketing collateral for a broad range of campaigns and leading small teams on content creation efforts.

Skills

As a marketing professional, your skills section should show that you are familiar with marketing tools and marketing programs. These are the hard skills required to perform the role. However, you should also showcase the soft skills that enable you to be both a leader and a team player. You’ll need to show that you are a great manager as well as a great marketer.

Consider these bullet points for inspiration:

The potential duties of a marketing coordinator mean there are many skills that could be included in a professional resume. To zero in on the best skills for your resume, look over the job description to pinpoint what the hiring manager is looking for.

Work Experience

The roles you include in the work experience section should be relevant to the marketing coordinator job advertised. While any experience marketing positions are valuable, any leadership roles in other industries may also be appropriate. Jobs in marketing-adjacent fields such as public relations or sales may also feature similar skills, for example. Be sure to list your previous roles in reverse-chronological order in the work experience section, with your current or most recent experience first.

Education

Establish your credible expertise by listing your professional certifications and degrees in the education section. Many marketing coordinators will have a bachelor’s degree in marketing, business administration, or another relevant field.

You should also consider other related certifications. There are many courses available in various marketing fields, such as SEO optimization or social media campaigns. Including these additional certifications in these areas will help you stand out.

Do’s and Don’ts for a Marketing Coordinator Resume

Keep these tips in mind when writing your marketing coordinator resume:

Do:

• Use the job description to pinpoint the specific skills and requirements the recruiter is looking for. Use them as keywords to customize your resume.
• Provide quantitative data and metrics when describing your previous marketing to better illustrate your successes. You can include this in a resume summary or as an added point to your work experience section.
• Proofread your resume for grammar and spelling errors. Hiring managers may disregard resumes with mistakes.

Don’t:

• Clutter up your work experience section with too much non-relevant experience. Concentrate on specific responsibilities and achievements that match up with what the potential job needs.
• Falsify any skills/experience. Not only will you potentially waste everybody’s time if you’re found out, but it could also lead to major consequences.
• Write a resume without any help. Use our resume builder and free resume templates for practical writing guidance.