Cover Letter for Marketing Manager (Examples, Templates & Tips)

Follow the same format as a business letter and include your contact information — full name, phone number and email address — at the top of the page. Aligned to the left of the document, list the hiring manager’s name followed by their job title, the company’s physical address, their email address and phone number.

Instead of starting your cover letter with a generic “Dear Hiring Manager” or “To Whom It May Concern,” search for the hiring manager’s last name on the company’s website or LinkedIn. Addressing the letter to the specific hiring manager (e.g. Dear Mr. Smith, Dear Ms. Smith or Dear Dr. Smith) makes it more personal and professional.

If you really can’t find their name anywhere, then address the letter to the department or human resources (e.g. Dear Marketing Department or Dear HR Department).

The first paragraph of this marketing manager cover letter sample gives a clear and effective introduction that addresses the needs of the job posting by providing details of the job seeker’s qualifications. Your own first paragraph should address the job description in the same way. Name the job title that you are applying for and give the main reason why you want to fill that role. Once you have done this, present the most important qualifications and experiences that make you the perfect fit to join the marketing team at that company.

Dear Mr. Smith,

I would like to state my interest in the marketing manager position at Smith & Friends. I have had an intense interest in and passion for marketing strategy and brand design for as long as I can remember. This passion prompted me to seek out a professional marketing certification and enter my first marketing position with Johnson & Crane. Through three years of experience with them, I honed traditional and digital marketing skills.

Your second paragraph should expand on the information given in the first paragraph. This is your chance to give additional information that proves your marketing expertise. In the example given, the focus is on a specific marketing project in the job seeker’s career and how she went about implementing her marketing plan.

Most recently, I have spent five years with White Sail Marketing in the position of assistant marketing manager. In this role, I have collaborated with graphic designers, writers and editors on a range of projects. The most notable project I have worked on in this regard was for a start-up company called Hemp-Happy.

As a company focusing on CBD-infused feminine hygiene products, they wanted a marketing campaign that suited their natural, sustainable personality and environmental values. I used color theory and basic design principles to create an organic color palette and considered market trends to create a marketing plan that addressed their self-professed values and their customers' pain points. That first marketing campaign resulted in a 40% ROI for the brand in terms of sales post-launch.

To wrap up your marketing manager cover letter, thank the hiring manager for their time and consideration, and invite them to contact you. Be polite and professional in your approach. Close your cover letter with a “Kind regards” or “Sincerely.”

I look forward to discussing how my past experience might be of use to Smith & Friends at your earliest convenience. Thank you for your time and consideration.

Sincerely, Jane Dawson

If you need additional help creating a well-written cover letter, you can always read our How to Write a Cover Letter article.