Marketing Manager Resume Examples to Land Your Next Position

Marketing managers promote brands, services, products, and businesses. They create marketing strategies and oversee the work of a marketing department team. They also may be tasked with analyzing trends and managing the marketing budget. When you apply for a position as a marketing manager, your resume will be the first step to getting an interview. This guide will give you all of the tools you need to build the best resume possible for the job.

You will learn:

• Other job titles you might come across that have the same functions as a marketing manager
• What recruiters and headhunters are looking for in a marketing manager resume
• How to conveniently use ResumeHelp resume templates to write a perfect resume
• Free examples to use for your marketing manager resume

Large companies may have a variety of marketing roles that work as a team. In smaller companies or companies with limited resources, a marketing manager may fill several of these roles. During your job search, you will see different titles that have the same function and responsibilities as a marketing manager. These can include:

• Chief marketing officer
• Director of marketing
• Marketing analyst
• Digital marketing manager
• Marketing coordinator
• Marketing specialist
• Vice president of marketing
• Marketing and SEO consultant

Your chances of getting hired for a job as a marketing manager will increase if you include the following elements in your resume.
1. Format and Keywords
Before your resume is sent to a hiring manager, it often goes through an applicant tracking System (ATS). An ATS scans resumes and sorts them based on factors like layout and keywords. Resumes that pass ATS will get seen by the hiring manager, so use a straightforward layout for your resume, and include the right keywords – skills and other requirements specified in the job description – in your resume to pass the ATS.

2. Contact Information
Next, verify that your contact information is included so the hiring manager can reach you for that coveted interview. Contact information should include:

• Name
• Professional title
• Email address
• Phone number
• Physical address (town and state only)
• Any related portfolio links, such as LinkedIn

3. Resume Summary or Objective
A marketing manager resume summary is a brief synopsis of your career. This should contain your most important achievements. However, if you have little or no experience, you can write an objective. An objective states your goals for the position and how you plan to achieve them.

4. Skills
A marketing manager job may require both broad and specialized skills. For example, search engine marketing will require some different skills than social media marketing. The common skills required for all marketing manager jobs include hard skills like:

• Project management
• Budgeting
• A/B testing
• Microsoft Excel
• Digital marketing campaigns and email marketing
• Market research

Some of the soft skills marketing managers may need are:

• Communication
• Problem-solving
• Leadership skills

5. Work experience/Work history
Use bullet points to make your work experiences easy to read. For each previous position, highlight three to four major achievements or important tasks you were assigned. Use numbers to make an impact rather than vague statements. Here is an example:

Marketing Manager Resume Sample – Work Experience
Senior Marketing Manager
XYZ Marketing Company, New York
April 2020-March 2021

• Led marketing team in new initiatives to integrate client branding across all platforms
• Increased open rate for email marketing campaign by 60%
• Sourced marketing materials for 30% less to increase budget optimization
• Implemented an influencer program to raise brand awareness for a new product

6. Education
In this section, include your highest level of education completed, the year you graduated, and your field of study, such as business administration or marketing communications. If you are still in school, include your expected date of graduation, and your field of study.

7. Achievements and awards
Professional and academic achievements can be featured here, as long as they apply to the job you want. Awards may include:

• Professional awards
• Scholarships or academic recognition
• Awards for leadership
• Awards for volunteer work in your community

8. Certifications

Include courses or certifications you have taken that are relevant to marketing. Helpful certifications for marketing management positions may include:

• PGoogle Analytics
• PGoogle Ads
• PHootSuite
• PHubspot
• PFacebook Blueprint
• POMCP

When writing your resume, also pay attention to the format. A good resume format will allow you to highlight you best credentials, whether it be skills or work experience. The three types of resume formats to choose from are:
1. Reverse-chronological resume format – use this format when you have a good deal of professional experience
2. Functional resume format – this format works best if you have huge gaps in your work history or you have little to no work experience
3. Combination resume format – structure your resume in this format if you’re changing your career path, or want a resume with a balanced selection of skills and work experiences

Tip: When it comes to fonts, keep it simple! A professional resume uses fonts like Arial, Times New Roman, or Helvetica. Use fonts that are simple and easy to read.