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Marketing managers promote brands, services, products, and businesses. They create marketing strategies and oversee the work of a marketing department team. They also may be tasked with analyzing trends and managing the marketing budget. When you apply for a position as a marketing manager, your resume will be the first step to getting an interview. This guide will give you all of the tools you need to build the best resume possible for the job. You will learn:
Large companies may have a variety of marketing roles that work as a team. In smaller companies or companies with limited resources, a marketing manager may fill several of these roles. During your job search, you will see different titles that have the same function and responsibilities as a marketing manager. These can include:
Your chances of getting hired for a job as a marketing manager will increase if you include the following elements in your resume.
Before your resume is sent to a hiring manager, it often goes through an applicant tracking System (ATS). An ATS scans resumes and sorts them based on factors like layout and keywords. Resumes that pass ATS will get seen by the hiring manager, so use a straightforward layout for your resume, and include the right keywords – skills and other requirements specified in the job description – in your resume to pass the ATS.
Next, verify that your contact information is included so the hiring manager can reach you for that coveted interview. Contact information should include:
A marketing manager resume summary is a brief synopsis of your career. This should contain your most important achievements. However, if you have little or no experience, you can write an objective. An objective states your goals for the position and how you plan to achieve them.
A marketing manager job may require both broad and specialized skills. For example, search engine marketing will require some different skills than social media marketing. The common skills required for all marketing manager jobs include hard skills like:
Some of the soft skills marketing managers may need are:
Use bullet points to make your work experiences easy to read. For each previous position, highlight three to four major achievements or important tasks you were assigned. Use numbers to make an impact rather than vague statements. Here is an example:
Marketing Manager Resume Sample – Work Experience
Senior Marketing Manager
XYZ Marketing Company, New York
April 2020-March 2021
In this section, include your highest level of education completed, the year you graduated, and your field of study, such as business administration or marketing communications. If you are still in school, include your expected date of graduation, and your field of study.
Professional and academic achievements can be featured here, as long as they apply to the job you want. Awards may include:
Include courses or certifications you have taken that are relevant to marketing. Helpful certifications for marketing management positions may include:
When writing your resume, also pay attention to the format. A good resume format will allow you to highlight you best credentials, whether it be skills or work experience. The three types of resume formats to choose from are:
1. Reverse-chronological resume format – use this format when you have a good deal of professional experience
2. Functional resume format – this format works best if you have huge gaps in your work history or you have little to no work experience
3. Combination resume format – structure your resume in this format if you’re changing your career path, or want a resume with a balanced selection of skills and work experiences
Tip: When it comes to fonts, keep it simple! A professional resume uses fonts like Arial, Times New Roman, or Helvetica. Use fonts that are simple and easy to read.Build my resume
Have questions? We’re here to help.
Always submit a cover letter with your resume. A cover letter will let the hiring manager know why you’re right for the job. You can get free tips, see examples and explore easy-to-use templates with the ResumeHelp Cover Letter Builder, and create a quality cover letter in just a few minutes.
While marketing jobs range from entry-level to expert, management jobs usually require some experience. However, you can use school or volunteer experiences as examples of your aptitude and skills, as long as you can relate them to job you want.
Yes. Always tailor your resume to the job you are applying to. Use keywords to edit your experiences to better align with the branding of the company you want to work at. This will help your resume pass the ATS and catch the eye of the hiring manager.The ResumeHelp resume builder can help you write several versions of your resume easily.
We personalize your experience.